We operate a resource recycling business that collects E-Scrap (mainly raw materials for recycling such as discarded circuit boards) from all over the world and recycle them into valuable metals. To create new added value in this business, we developed MEX, an E-Scrap business platform enabling transactions with recyclers, trading companies and other suppliers to be carried out with speed and ease. The service was launched in December 2021. MEX (Mitsubishi Materials E-Scrap EXchange) offers everything from booking of E-Scrap deliveries to purchase price confirmation 24 hours a day through an easy-to-use system. Users can even check the status of E-Scrap deliveries after arrival at the smelter in real time. High-level security is also ensured through compliance with major information security management system standards, such as ISO27001, and MEX improves the transparency of information related to E-Scrap transactions and makes transactions more convenient, leading to greater supplier satisfaction and enhancing our attractiveness as an E-Scrap destination.
Since the service launched, MEX has added or developed the following features in an effort to provide better service. Looking ahead, we will aim to develop the infrastructure that is essential to our E-Scrap business by providing functions (responding to legal and regulatory frameworks, streamlining customer operations, etc.) for which there are unmet needs among stakeholders related to the E-Scrap business overall.
As an initiative to create new added value in the Copper & Copper Alloy business and Electronic Materials & Components business, we are working to develop more sophisticated customer contact points with the aim of improving customer satisfaction.
To date, we have visualized sales activities through the introduction of SFA tools and BI tools, and we have strived to speed up decision making through the analysis and utilization of customer and business negotiation data.
Moreover, in the Electronic Materials & Components business we have introduced systems to coordinate between our manufacturing and sales departments to enable swift inter-departmental coordination, improve the speed at which we respond to customers, and improve customer satisfaction levels as a result.
Going forward, we plan to improve the distribution of information for customers and customer contact points by operating a portal site for customers and implementing marketing measures.
At the Metalworking Solutions Company, we have been working to enhance market intelligence to help customers eliminate their issues with the use of digital technologies and provide stable and high value-added services. In the fiscal year ended March 2024, we combined our solution platforms and overseas e-commerce (EC) sites to focus on our newly integrated and redesigned global website, and developed integration between customer relationship management (CRM) and our solutions. In doing so, we aim to develop integrated digital services that range from brand recognition to assistance with customer tool selection and after-sales services.
With our solution platform, we provide tool selection expertise in the form of a web-based app. The app automatically suggests the optimum tools to help customers solve their issues by combining multiple conditions such as improved cutting efficiency, longer life, workpiece material, machining conditions and tool type. By analyzing data gained from various systems along with the new global website and EC customer information while linking it with CRM, we will advance after sales support, account management, technical support through information sharing with the development division and utilization of the information in product development. Going forward, we will work to further extend functionality and expand service areas, solve customer issues and improve convenience through digital experiences, while striving to achieve more sophisticated data-driven business operation and create impacts globally and across the Metalworking Solutions Company.